No Credit Check Shopping

Has anyone seen the ad on television about the shop that lets you pay weekly articles without giving you a credit check, no one knows what's his name?

The shop is called Bright House, and if you buy something there, you'll end up paying twice what it costs.
In the long term it is a complete scam.

Bright House, they're wondering, the name and number of 5 persons as references

I think you say "Brighthouse"